When Walter Chrysler established the Chrysler brand in 1925, the ultimate goal was to create an affordable vehicle that did not sacrifice luxury. And, while the organization achieved this goal upon its inception by building on the efforts of the recently acquired Maxwell-Chalmers company, the popular automaker would become a casualty of sorts in the recent economic downturn. Still in operation, the Chrysler Group LLC is now operated by the Italian automaker Fiat.
The initial Chrysler model featured a 6-cylinder engine, which drew interest immediately in the marketplace. The brand is credited with introducing the first oil filters and carburetors, which helped to keep the engine running smoothly, and requiring less maintenance on the part of the owner. Another innovation which helped to solidify Chrysler was the implementation of ridged rims, a safety feature that would revolutionize automobiles permanently. Previously vehicles lacked a ridge, which meant that a flat tire could separate from the rim, wreaking havoc on the driver at the moment of deflation.
Always seeking to maintain its position as a low-cost automaker, Chrysler continued to undercut the pricing of other U.S.-based giants by refining their approach and consistently attempting to position itself as a “fleet” retailer. These trends continue today, as Chrysler continues to stay afloat despite consistent asset liquidation and corporate takeovers.
Jeep, Ram, Mopar, and Dodge are all recognizable brands that continue to flourish under the Chrysler banner.
The 1960’s delivered the Plymouth Valiant, another of Chrysler’s re-branding attempts, and while the low-cost vehicle enjoyed some success, ultimately, it wasn’t until the company fully diversified the subsidiary brands that things finally began to take shape. Today, Ram delivers trucks, Jeep, of course, delivers 4x4 vehicles, and Chrysler is reserved for sleek luxury automobiles. The 200 and 300 Series sedans are elegant and powerful, despite showcasing incredible gas mileage. The Town & Country line is an upscale mini-van of sorts, which helps Chrysler to maintain some of the dominance it exhibited in the 1980’s in the family van niche.
Regardless of your model, Go-Part.com has everything you need to quickly repair your Chrysler and get it back on the road. As American automakers go, the quality of a Chrysler has been questioned at times, though dramatic improvements have been seen across the board. With new leadership solidly in place, and an economic recovery helping to fuel the Michigan automakers, the Chrysler brand continues to release new models, and we expect no change in the immediate future.